BrandOye vs Hootsuite
The incumbent social media management suite. Built for teams and agencies that need governance, an approvals trail and an app marketplace.
Hootsuite from
$99 per user per month
Standard. Annual billing only.
BrandOye from
$69 per month for unlimited channels and 5 seats
Pro.
Prices verified 2026-10-13
The same job, priced
One user, ten social channels, scheduling and analytics.
| Option | List price | What that buys |
|---|---|---|
| Hootsuite Standard | $99/mo | 1 user, up to 10 social accounts, annual billing |
| Hootsuite Professional | $199/mo | 1 user, unlimited accounts |
| BrandOye Builder | $29/mo | $232/yr. 10 channels, 500 AI credits |
| BrandOye Pro | $69/mo | $552/yr. Unlimited channels, 5 seats |
Where Hootsuite wins
- Mature permissions and approvals. If you have a legal review step, Hootsuite has modelled it for years.
- An app marketplace and a long list of integrations that BrandOye does not have.
- Deeper social listening, including historical data and sentiment at scale.
- Agencies with compliance requirements will find Hootsuite easier to justify internally.
Where BrandOye wins
- Price. Hootsuite Standard is $99 per user per month. BrandOye Builder is $29 per month for ten channels.
- Adding a teammate on Hootsuite adds $99 per month. BrandOye Pro includes five seats at $69 per month total.
- BrandOye bundles SEO and paid ad management. Hootsuite is social only.
- The AI does work rather than assist: it writes posts and builds a weekly plan.
What BrandOye does not do
- No app marketplace, and a much shorter integrations list.
- Social listening is not comparable. Hootsuite goes deeper on historical and competitor data.
- Hootsuite has enterprise procurement, SSO and audit tooling that BrandOye does not match.
Questions people ask
How much does Hootsuite cost compared to BrandOye?
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Hootsuite Standard is $99 per user per month on annual billing. BrandOye Builder is $29 per month for ten channels, and BrandOye Pro is $69 per month including five seats.
Does BrandOye replace Hootsuite for an agency?
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For small agencies, often yes: BrandOye Agency is $98 per month with 15 seats and unlimited channels. Large agencies with procurement, SSO and compliance requirements should look at Hootsuite Enterprise instead.
Does BrandOye have social listening like Hootsuite?
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BrandOye has social monitoring and brand mentions. Hootsuite goes deeper on listening, with more historical data and competitor benchmarking. If listening is your main job, Hootsuite is the stronger tool.
Sources
List prices captured 2026-10-13. Vendors change prices; check the source before you buy.
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